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It all began in Costco with Gwyneth Paltrow. I hit Costco about twice a month because one of my dogs has to have prescriptions filled in the pharmacy. Otherwise, I might not be much of a Costco shopper because the warehouse is off my beaten path, and I can wrangle most things I want out of Vons and Trader Joes now that we’ve become a household of one or two.

Fortunately I have never been afflicted with Costco Syndrome. I have never gone into a warehouse planning to spend a hundred bucks and come out with a five thousand dollar hot tub or a monster flat screen. I know people who’ve done that and cut up their membership cards immediately afterwards. (Good thing, too.)

No, I put my consumer blinders on whenever I enter those massive doors and buy the prescriptions and the boring stuff like enough paper towel, TP, and garbage bags to last through a ride on Noah’s Ark; a mega box of Clif Bars for my son who lives on them; and two bottles of my favorite zin, twelve bucks and under, for nights when I’m ready to unwind from writing unbrief briefs and my current novel in progress.

But I admit I have one weakness: I browse the book table after I’ve munched through the samples (and resisted buying of all the preservative laden convenience foods Costco is pushing that particular day). The book table, however, is my Armageddon. Like most word-obsessed people, I have a weakness for books. And I’m a foodie on top of that, so a cookbook is not to be resisted. Not long ago, I staged a personal intervention in which I promised my rational self not to buy another cookbook until I had cooked at least one thing from all the others I’ve been acquiring after visits to Anthropologie. BUT THEN . . . .

That day, “It’s All Good,” Gwyneth Paltrow’s latest cook book sang its siren song to me in all it’s glossy picture laden, healthy food glory. I didn’t buy her first one – maybe because I didn’t find it at Costco dirt cheap – but “It’s All Good” became my extravagance of the day.

I sat up nights reading it along with the other cookbooks languishing in the Give Us Attention Pile. Soon I was concocting Gwyneth’s warm mustard lentil salad (a major yum) for lunch and her olive oil fried eggs for breakfast. (I added my own sprinkle of crisped prosciuto on top.) AND THEN I discovered “Avocado Toast.” As she says, it isn’t really a recipe. You stick some sliced up avocado (or mashed up) on some toast with Vegenaise and maybe sprinkle on some chili flakes.

Being Ms. Paltrow, she puts her avocados on gluten free bread. But I took one look at that stuff at Vons and decided bread made from sawdust is not my thing. So I began to browse the bread aisle, a low-carb dieter’s nightmare.

And that’s when I met Dave’s Killer Bread. The picture of the ex-con on the package was riveting, along with his statement, “ I was a four-time loser. I spent fifteen years in and out of prison.” Now, I write unbrief briefs week after week for more than four-time losers, and I was intrigued by anyone who could leave that life behind and bake bread. In fact, lots and lots of bread. There were so many varieties with seeds and sprouts and no bad things in them (ok, Gwyneth, they did have gluten, but it’s not a problem for me) that I thought I’d died and gone to Foodie Carb Heaven.

As soon as I got home with my loaf of Dave’s Lite Killer Bread, I made a beeline for the website. And here’s what I found:

Dave Dahl is the son of Jim Dahl, who purchased a bakery in Portland, Oregon in 1955. Jim worked extremely hard to develop bread made with whole grains and no animal fats. His bread from the 1960’s, “Surviva,” is still popular today. All of Jim Dahl’s children, including Dave, worked in the family business as they grew up. But Dave, who suffered from severe depression, didn’t appreciate his father’s work ethic, and went on to a life of drugs, assault, armed robbery, and burglary. And to terms in prison in Oregon.

But after fifteen years, Dave decided to be treated for his depression, and he learned drafting design while in prison. He expected to continue with that work, but after he got out his brother Glen, who now ran the bakery after Jim’s death, welcomed him back. Dave put everything he had into developing “Dave’s Killer Bread,” and the family business quickly had a hit.

Here is a link to a great video of Dave telling his story. You want to see this, I promise. http://www.daveskillerbread.com/daves-story/video.html

Dave believes in giving back in lots of ways. One third of his work force consists of ex-felons like himself. And he returned to the prison where he was incarcerated to tell the others they, too, could turn their lives around if, as Dave puts it, they had the humility to ask for help.

Having seen so much hopelessness in my “day job,” I was overwhelmed when I read Dave’s story. And the bread – by the way – makes the most divine Avocado Toast.

“Dave’s Killer Bread – Just Say No to Bread on Drugs!”

Dave

Dave

The Killer Bread

The Killer Bread

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